Juan Pérez-Bedmar

VP Growth & Marketing at Barbara

I have been a partner at Barbara since its inception and I also lead the Marketing and Growth department. In this role, we focus on building brand perception, showcasing our product's value, explaining our value proposition, defining and executing our communication strategy, establishing and implementing our inbound customer acquisition strategy, supporting opportunity maturation, and fostering customer loyalty.

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List of articles

How to accelerate distributed intelligence at the Edge with Low Code

Software development is one of the major barriers that industrial companies face in their digital transformation processes. The Low-code philosophy helps minimise the technological gap by eliminating much of the complexity in programming solutions and applications and providing developers with pre-programmed modules and facilities for the customisation of algorithms.

Technology

Four Edge Computing Applications in the energy sector

The electricity sector is undergoing a revolution and Edge Computing is positioning itself as a great ally. But in which use cases is this technology being applied?

Smart Grid

Industrial IoT Security: how to protect edge devices to minimise cyber attacks

IoT security is one of the biggest concerns for those responsible for innovation and digital transformation in large organizations. It is especially relevant in companies with critical assets such as electricity, water utilities, transportation, oil and gas due to their impact beyond business.

Cybersecurity

How to optimise IoT deployments with Docker containers

The use of Docker containers in the Internet of Things is becoming increasingly widespread, but being able to use this technology in IoT requires tools that allow simple, centralised, and secure management of the entire process.

Technology

The Importance of OTA Updates for Industrial IoT Devices

How many times have you received notifications on your cell phone to update to the latest version of your operating system? The IoT should also conform to this policy. OTA updates act immediately to maintain the robustness of the implementation and ensure data protection.

Cybersecurity

IoT in Emergency Services

IoT in the emergency services sector seeks to solve the 3 major challenges: early detection of incidents, equipment operability and intervention efficiency.

Logistics

Barbara IoT closes an investment round of €500,000 to accelerate its commercial expansion

Global Omnium and the Basque institutional funds Seed Capital de Bizkaia and Basque Fondo have become shareholders of the company.

Press

How IoT helps solve rail industry challenges

The future of the rail industry relies on intelligent transport systems that optimize resources and reduce costs. IoT has a lot to say here.

Rail

The role of IoT in the COVID-19 crisis

During the sanitary crisis, IoT has developed a main role in several industries that have used these technologies to keep their normal operations.

Cybersecurity

Monolitic presents a new platform based on Barbara OS

Monolitic, partner of Barbara IoT, has announced they will launch a new industrial development platform for the Industry 4.0 based on Barbara OS.

Press

Things to consider when choosing an IoT Platform.

To select the best platform for your business, make sure it is safe, effective and usable. And make also sure it can be reused in all your projects and services What is an IoT platform? Despite the word “platform” is quite vague (and we engineers tend to abuse the term), with “IoT platform” we mean the […]

Technology

Is the Energy sector digitised?

Digital Transformation is a process that, sooner or later, companies in every sector will follow in order to stay competitive but, how advanced is Energy sector in that sense?

Smart Grid