UST and Barbara will collaborate to accelerate industrial digitization

Madrid, September 15, 2023 - UST, a leading digital transformation solutions company, has signed an agreement with Barbara to offer customers the benefits of orchestrating intelligent applications at scale across their edge infrastructure. The partnership between the two companies will leverage real-time data processing and local storage to accelerate the time to market for intelligent, cyber-secure and decentralized applications for Industry 4.0.

Together, UST and Barbara will be positioned to utilize data generated at the “Edge" across thousands of IoT devices, industrial plants, and equipment machines. Currently, 90% of this data cannot be seamlessly processed in real-time, meaning that it loses value. This partnership will allow UST to offer customers access to a leading orchestration platform that is capable of seamlessly deploying, monitoring, and maintaining applications, devices and AI at the edge at scale.

AI at the edge refers to deploying artificial intelligence within an edge computing setting, where processing occurs nearer the source than at a central cloud facility or remote data center. Using AI at the edge allows for quicker decisions, reduced internet traffic, offline functionality, enhanced privacy, cost savings, and better energy efficiency. Businesses benefit from faster and more efficient operations, lower operational costs, improved customer experiences through faster responses, and competitive advantage through localized data processing with improved privacy measures.

In addition to eliminating latency in the delivery of industrial applications, keeping all this data under control in a local environment ensures regulatory and cybersecurity compliance for applications, continuity of operations in low connectivity environments, and significant bandwidth cost savings. The agreement also positions Barbara for long-term success by tackling the biggest challenges of digital transformation hand-in-hand with UST as the two companies collaborate to build a robust partner ecosystem.

"By working together, Barbara and UST will be able to accelerate the launch of projects that require the capabilities of the Edge by offering heightened security, zero latency and greater flexibility. This collaboration allows each company to play to our strengths and experience as we build bespoke digitization solutions for clients," said David Purón, CEO, Barbara.

“For UST, this agreement will allow us to expand our capacity to develop AI solutions while also extending reach to devices on the Edge. By collaborating with Barbara, we will be able to deploy our agile strategy for the training and deployment of AI models,” said Ignacio Marrero, Head of Smart Data & AI, Spain and South America, UST.

Barbara's strategy involves the creation of a partner ecosystem that allows it to undertake turnkey value projects for industrial operators and create ecosystems with integrators, developers, and manufacturers.

UST has a history of collaboration with leading technology partners, this has long been a key strategy as the company works to deliver comprehensive digital solutions with greater customization and support capabilities.

About UST

For more than 23 years, UST has worked side by side with the world's best companies to make a real impact through transformation. Powered by technology, inspired by people, and led by our purpose, we partner with our clients from design to operation. Through our nimble approach, we identify their core challenges, and craft disruptive solutions that bring their vision to life. With deep domain expertise and a future-proof philosophy, we embed innovation and agility into our clients' organizations—delivering measurable value and lasting change across industries, and around the world. Together, with over 30,000 employees in 30+ countries, we build for boundless impact, touching billions of lives in the process. Visit us at www.UST.com

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About Barbara

Barbara is the Edge AI Orchestration Platform for organisations seeking to overcome the challenges of deploying AI in highly distributed environments.

Barbara empowers OT managers with IT capabilities to digitize processes, enabling seamless data capture, processing, and real-time decision-making.

With Barbara, companies can deploy and monitor AI models in minutes by simply exporting and uploading them to the platform.

Digitization teams need efficient AI orchestration, while infrastructure teams require secure modernization without disrupting existing systems. Barbara enables both, orchestrating AI applications across distributed locations, modernizing infrastructure, and ensuring security, all without replacing existing components.

Our capabilities include:

.– Industrial Connectors for legacy or next-generation equipment.

.– Edge Orchestration to deploy and control docker-based applications across thousands of distributed locations.

.– Edge MLOps, to optimize, deploy, and monitor trained models using standard or GPU enabled hardware.

. – Remote Fleet Management for provisioning, configuration and updates of edge devices.

.– Marketplace of Certified Edge Apps ready to be deployed.

Contact us to discuss how we can help accelerate your Edge AI projects.

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Media Contact - Barbara

Miren Zabaleta - Head of Marketing

marketing@barbara.tech

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Media Contacts, UST:
Tinu Cherian Abraham
+1 (949) 415-9857

Merrick Laravea
+1 (949) 416-6212

Neha Misri
+91-9284726602
media.relations@ust.com

Roshni Das K

+91 7736795557

media.relations@ust.com

Media Contacts, U.S.:
S&C PR
+1-646.941.9139
media@scprgroup.com

Makovsky
ust@makovsky.com

Media Contacts, U.K.:
FTI Consulting
UST@fticonsulting.com

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