Juan Pérez-Bedmar

VP Growth & Marketing at Barbara

I have been a partner at Barbara since its inception and I also lead the Marketing and Growth department. In this role, we focus on building brand perception, showcasing our product's value, explaining our value proposition, defining and executing our communication strategy, establishing and implementing our inbound customer acquisition strategy, supporting opportunity maturation, and fostering customer loyalty.

linkedin icon

List of articles

The importance of OTA updates for IoT Devices

How often have you received a notification on your phone to update it to the latest version of your operating system? Industrial IoT should follow the same practice.

Cybersecurity