Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

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List of articles

Edge Orchestration for Distributed Environments. Enerclic Customer Story.

Enerclic, a leader in energy monitoring and control, needed a scalable and secure edge solution to manage its growing fleet of remote devices efficiently. The goal was to improve deployment processes, strengthen cybersecurity, and grant clients greater autonomy in managing remote assets. Discover how they managed to streamline operations and meet the highest industrial cybersecurity standards.

Photovoltaic Plants

From Data Collection to Intelligent Edge: A Step-by-Step Guide of the Data Journey in Industry

Developing a data-centric strategy takes companies on a journey from data collection to the creation of advanced AI models. This article explores the stages of an industrial organization's data journey, the challenges they face, and how Barbara’s solutions meet their needs at every step of their digital journey.

Technology

Edge AI in Cement: Deploying Real-Time Predictive Models for Fuel Savings in Clinker Kilns

By implementing Barbara's Cybersecure Edge Computing platform, Argos achieved real-time operational control, significant cost reductions, and unlocked scalable solutions across its facilities. Key results included $200,000 in annual fuel savings per plant, a 60% reduction in bandwidth costs, and the ability to deploy new applications on its existing Edge infrastructure. Explore the full story here.

Smart Manufacturing

Deploying Software PLCs at scale, with Barbara Edge Orchestration. Webinar Key Takeaways

Our recent webinar with UAO featured a live demonstration of Barbara’s platform in action, showcasing how Schneider’s SoftdPAC runtimes can be deployed across multiple industrial PCs, regardless of the hardware manufacturer, all managed remotely from a centralized platform developed by Barbara.

Smart Manufacturing

Barbara to Equip Iberdrola with Edge Computing Firmware for Secondary Substations

Barbara will adapt the edge computing firmware for Iberdrola´s substation sensorization and automation and will empower third parties to integrate their software solutions driving the future of Iberdrola´s digital grid.

Barbara

Substation Virtualization: How Aduriz Distribución is Embracing Edge Computing for Smart Grids

Aduriz Distribución, a prominent electric power distribution company, recognized the pressing need to modernize its operations. In partnership with Barbara, Aduriz embarked on a transformative journey by deploying Edge infrastructure in two low-voltage (LV) substations using Barbara’s Industrial Edge platform. This successful initiative highlights how Aduriz overcame critical challenges, leveraging advanced technology to enhance system performance and deploy intelligence models that drive operational intelligence.

Smart Grid

Scaling Edge AI in Manufacturing

Many companies find themselves underprepared for the complexities involved in expanding their projects within the Edge. Proof of concepts (POCs) typically focus on one or a few locations, but if successful, they must scale to hundreds or even thousands of locations. This article highlights key considerations for technology leaders navigating the Edge AI landscape.

Smart Manufacturing

Building an Edge Computing Strategy. Getting Started ( Part I)

Edge Computing is becoming a critical component, enabling organizations to leverage edge data in unprecedented ways. However, embarking on an Edge Computing project can be daunting, as building an edge solution requires significant time, investment, and a highly skilled team.This article explores the essentials for getting started with Edge Computing.

Smart Manufacturing

How to Maximize your Edge Data: Transitioning from Connected Edge to an Intelligent Edge

View our on-demand webinar "How to Maximize your Edge Data". Whether you're just starting to collect data and want to maximize its potential or you're deep into your digital transformation journey and aiming to harness AI at the edge, this webinar provides actionable insights applicable to every stage of your enterprise’s edge journey.

Industry at the Edge

Transforming Industrial Manufacturing with Edge AI

AI empowers machines to learn from data, make smarter decisions, and adapt in real time, driving unprecedented efficiency in manufacturing. The convergence of AI and automation is reshaping the industry and accelerating innovation. In this article, we explore how organizations can successfully embark on their Edge AI journey.

Smart Manufacturing

Scaling your Industrial Edge Computing Projects with an Edge Management and Orchestration tool

As organizations' appetite for seizing opportunities at the edge grows, data-driven industries must carefully select the right infrastructure to seamlessly scale from initial implementations to large-scale deployments across multiple facilities.This article explores why an Edge Management and Orchestration tool is essential for efficiently and securely scaling edge computing initiatives.

Technology

How Edge AI is Shaping the Future of Food & Beverage Manufacturing

Edge AI brings machine learning capabilities directly to edge devices, allowing real-time data processing and decision-making at the source without relying on cloud connectivity. This unlocks faster, smarter, and more autonomous operations across the shop floor. In this article we explore the challenges of embracing Edge AI in the Food & Beverage Industry.

Process Manufacturing