Miren Zabaleta

Miren is a seasoned B2B strategic marketing leader with over 20 years of experience, currently serving as Head of Marketing at Barbara. She specializes in technology marketing, driving growth for Edge Computing and Edge AI solutions.

As the leader of Barbara’s global marketing strategy, Miren is responsible for creating impactful content that educates the industry on Edge AI and its role in the industrial environment. She plays a pivotal role in engaging strategic partners, shaping thought leadership, and driving market awareness to accelerate the adoption of Edge AI in industrial applications.

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List of articles

Smart and cybersecure machines with Edge technology: A vision of the industrial future.

As thousands of millions of assets are connected to the Internet the industrial world faces new challenges when it comes to connectivity and cybersecurity for real-time automation and decision making . In this talk we address the key role of an Edge Platform as a solution to overcome the Data Gravity issue of the Cloud.

Smart Manufacturing

Edge AI Revolution: Exploiting the Growing Market Opportunity for Machine Learning

By 2025, a staggering 75% of enterprise data will be created at the edge. Moreover, by 2027, deep learning will be in over 65% of edge use cases. As the volume of data continues to increase, computing is shifting towards the edge. This presents a unique opportunity for AI /ML Teams to learn and adopt best practices in implementing Machine Learning in the Edge. Learn more and replay our webinar on The Cutting Edge of MLOps.

Industry at the Edge

CIRED 2023. Why virtualization is instrumental for DSOs to gain full value from their assets

Companies are increasingly interested in virtualizing electrical equipment because it offers a range of benefits for their operations. Virtualization reduces the need for physical infrastructure, which can result in cost savings, reduced maintenance requirements, and increased safety. We will be at CIRED 2023, showcasing how to virtualize substations from Transmission to Middle and Low Voltage networks through Edge Computing Technology.

Smart Grid

Edge AI: Deploying AI flexibility algorithm in Substations

With the increased number of distributed energy resources DERs onto the grid, energy operators need a predictive system based on consumption and production patterns to help them avoid congestion and overvoltage events in the grid. In this article, we cover a specific project we are running under the i-nergy programme, an EU-funded initiative aiming to support and develop new AI-based Energy Services.

Smart Grid

The Emergence of Edge AI. A Game changer for Industries

Gartner's Emerging Technologies and Trends Impact Radar shows IT leaders where to capitalize on market opportunities. Its latest feature for 2023 points to EDGE AI as the next breakthrough technology. With the growing demand for real-time AI solutions and the need for decentralized data processing, AI at the Edge has been positioned as a critical technology this year.

Technology

Barbara the Industrial Edge Platform for advanced management and prediction of faults in electrical panels

Supported by the Basque Energy Cluster and Innovasturias, the I+CCM project that stands for "Intelligent Engine Control Centre" aims to develop a solution to equip the switchboards that make up an electrical system with intelligence and interaction capacity via Industrial IoT.

Smart Manufacturing

Barbara featured at STL Partners' Top 2023 Edge Computing Companies

This year, STL Partners asked companies to provide more information on their financial milestones associated with edge computing, as well as for details on the practicalities of edge applications that they are enabling. By doing so, the firm was able to chart the increase in maturity of edge offerings, with more companies seeing significant revenue streams coming from their edge portfolio.

Barbara

Smart Water: real-time monitoring and control using Edge Nodes

To operate more efficiently, water management operators face the challenge to monitor in a unified and comprehensive way all components that make up the OT and industrial automation architectures. The use of Edge Nodes allows connectivity with different equipment in each installation regardless of the various data reporting equipment. Discover how utility companies can access sophisticated intelligence to support water operators using Edge Computing.

Water Management

IoT Edge and AI in water industry: from remote metering to smart water management

How can the water industry benefit from IoT Edge and AI? IoT is one of the technologies that has made a strong entry into the water industry, developing solutions rich in monitoring, analytical, and automation features. Meanwhile, Artificial intelligence (AI) is making its mark on the water industry, powering intelligent operations using machine learning to optimize resource use and operational budgets for organizations.

Water Management

IoT Edge in the Industry 4.0

In IoT deployments, it is common to hear the term Edge. Many IoT solution vendors, especially in the industrial environment, acknowledge the capabilities of the Edge to generate business value. But what is IoT Edge and what is its relationship with Edge Computing?

Cybersecurity

Barbara organises the first major event on Industrial Edge Computing in Spain

Industry at the Edge by Barbara is an annual event directed to the community of professionals, startups and corporations around technological innovation in the industry. In a horizon of uncertainty in terms of escalating costs Edge Computing is set to become a game-changer in the industrial revolution.

Press

Thin Edge Computing vs Thick Edge Computing

The growth of Edge technology is causing a revolution on the path to Industry 4.0, and the need has arisen to define different parts of the Edge and their functionalities. Concepts such as thin edge and thick edge have emerged from the exponential growth of Edge Computing technology, which industry experts claim is the key to the digital transformation of critical industrial infrastructures.

Technology